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RIYADH: Sneaker Con in Riyadh has opened its doors to enthusiasts and collectors, offering a platform to buy, sell, and trade rare and limited-edition items as part of Riyadh Season.

Billed as “The Greatest Sneaker Show on Earth,” Sneaker Con is one of the world’s largest sneaker conventions, which has previously been held in cities across North America, Europe, and Asia. Its Riyadh edition — the first in Saudi Arabia — runs until Feb. 19 at ANB Arena.

The event provides visitors with the opportunity to engage with industry experts and meet influencers in the sneaker community.

One visitor, Fares Indejani, highlighted the growing sneaker culture in Riyadh, pointing out that sneakers have become an integral part of personal style and expression. He told Arab News about the impact of the event on the local sneaker community.

These sneaker communities are micro-communities that are often isolated and don’t really have a dedicated space. But this event changes that … you can just walk in and meet others like you.

Fares Indejani, Sneaker enthusiast

“These sneaker communities are micro-communities that are often isolated and don’t really have a dedicated space,” he said. “But this event changes that … you can just walk in and meet others like you.

“You get an idea of what direction we’re heading toward, and that’s valuable knowledge for investors and business owners,” he added. “Really knowing what kind of communities are popping up, seeing how loud and real they are, and recognizing that they exist, have a voice, and are moving, is crucial.”

Abdulmohsen Al-Ahmari, another visitor, said the event provides an opportunity to see sneakers that are not typically available.

“Making connections at Sneaker Con and getting to know people helps me later,” he said.

Chase Young, a sneaker trader and founder of Culture Kicks, said: “There are people with crazy pairs of shoes and a lot of different collectors’ items here, and very high-end shoes, so (the market) is definitely big here.”

Sneaker Con features more than 150 brands showcasing curated collections of rare sneakers, fashion items, and accessories.

RIYADH: The Saudi Ministry of Tourism has unveiled a second executive master’s program, offering four educational packages and teaming up with three prestigious European hospitality institutions — Les Roches in Spain and EHL and Glion in Switzerland, the Saudi Press Agency reported.

The program aims to train 300 Saudi professionals in international tourism and hospitality management, advancing expertise in the Kingdom’s tourism sector.

Under the ministry’s “Ahluha” initiative, which has already trained more than 100,000 Saudi citizens, domestically and internationally, in 2024. The program focuses on equipping participants with modern management techniques and high-quality resource management skills for the tourism industry.

Candidates must meet rigorous eligibility criteria, including an honors bachelor’s degree in tourism-related fields, minimum five years of professional experience, proven English language proficiency, willingness to travel for training requirements, and successful completion of a personal interview.

According to SPA, the program builds on the success of its first edition, in which 198 graduates completed managerial training at leading Spanish and Swiss institutions.

Ministry spokesperson Mohammed Al-Rasasimah said that, through the executive master’s program, the ministry works to provide key opportunities for Saudi tourism professionals to receive advanced education and training.

He said the program represents a strategic investment in developing Saudi tourism leadership.

“This initiative is crucial for preparing the next generation of Saudi leaders who will drive our growing tourism sector,” he said.

“We are focused on enhancing our national workforce’s capabilities, expanding their horizons and exposing them to global best practices in tourism management,” he added.